target interactive breezeway
2 December 2005
physical visualization as advertising: a Target-branded interactive experience installed adjacent to the newly reopened Rockefeller Center top floor observation decks. the Interactive Breezeway engages pedestrians in an ephemeral interactive encounter where their position & paths are traced by colorful avatars & effects. the glowing ceiling & walls are composed of individual LED pixels & white LED backlights.
the overall assembly provides for an experience that registers well during the day & provides ambient light in the evening. Target's brand is represented by its bullseye logo light fixtures integrated with the interactive pixel array. [elektroland.net]
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