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websitetraffic.jpg

a site tree visualization based on referrer data, showing how online users travel through a specific website. all traffic moves clockwise around the map, enters at the bottom of the page & exits at the top of the page. thicker lines mean more traffic, while the color of traffic leaving a page matches the color of the section it is going to & vice versa.

[link: designweenie.com|via knowingart.com]

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websitetraffic2.jpg

websitetraffic3.jpg

3 COMMENTS

I kind of doubt the description is accurate. Traffic is clearly entering (and probably exiting) at the center of the diagram, not the bottom.

Obviously they're somehow mapping log data into color, direction, and radius on the diagram. It's not clear what these information axes are supposed to mean, though.

It's pretty, but without a meaningful description, it's not very informative.

Sat 02 Dec 2006 at 8:19 AM
scottb

Hi, I'm the designer behind this diagram. It's very much a work in progress (that hasn't been worked on in a couple years). And I agree, It's not all together meaningful yet. (or at this point, ever).

Yes, the description is accurate.

The center is the home page, so no, all the traffic is not going in and out of the center. (putting the home page at the center is an error, I should not be doing this).

Anyway, this started as a math experiment to see if I could calculate the site hierarchy based on user paths. And then use that calculation to see if my ia model of the site matched the user's model. It worked very well for this site, and not so much for others. (and pointed to problems in some too).

The mapping of traffic between
between pages was something I did after I calculated the hierarchy. It was a 'I wonder if I could visualize traffic patterns in a meaningful way' thought. I don't thing the 'meaningful way' is intuitive, but once you learn to read them (these diagrams), they do provide information.

I'd love to have access to usage data for 30-40 site (vs the 4-5 I was working with) plus a couple months just to work on this. Sigh.

Sun 03 Dec 2006 at 2:06 AM

Are you familiar with Stephen Few?

Wed 06 Dec 2006 at 7:29 AM
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