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cheeriosgraph.jpg
a seemingly normal visualization graph on a box of Cheerios, which compares the effects that a bowl of Cheerios, a glucose drink, & a skipped breakfast have on you "power of concentration" over time.

however: "First up, a glucose drink! The breakfast of champions! Who hasn't left the house of a morning, pausing only to swallow down a couple of cans of Tango or Lucozade? ... But wait! Sugary energy drinks aren't the only competition! The other condition is.. no breakfast! Which actually beats Cheerios in the first half hour! Clearly, the subjects were still mulling over the pseudo-scientific crap they'd just read on the Cheerios box and couldn't concentrate on.. whatever it was they were given. In the end, of course Cheerios come out on top but it hardly tells you anything you didn't know before - as the only solid food in the experiment you might equally read the result as, Cheerios - better for you than starvation."

see also casualties as candy & news controled rice cooker & visualization with cookies.

[link: pappenheim.net|via boingboing.net]

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cheeriosgraph2.jpg

4 COMMENTS

What about a good rail of coke in the morning?

Fri 02 Feb 2007 at 11:30 AM

What's the big deal? It tries to show that 'eating' a breakfast is a good idea. So what if they plug their own product? Is it a bad product? A bad idea?

Sat 03 Feb 2007 at 3:08 AM
Ron

so what the hell is the Y axis?!?! and why does it cross the origin at 180? So it is of unknown units, unknown measure, and inverted. VERY useful. If one of my analysts brought this to me I would take a big marker and write WTF on it and wad it up and throw it at them. Damn.

-JD

Sat 03 Feb 2007 at 7:01 AM
jd

awesome

Sat 03 Feb 2007 at 10:00 AM
zeph
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