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coke_dataviz.jpg
a prototype tool that visualizes the online user behavior on the brand websites of The Coca-Cola Company, meant to be used by marketing executives & brand managers. the design objective consisted of comparing the various websites with each other by a "fun", animated visualization of real-time information based on various web statistics & customer relations databases. or better: "the focus is on the emotional visualisation of web controlling." note that all data is fictional.

[link: s-v.de (application) & s-v.de (description)]

see also pop versus soda map & coca-cola zero world chill.

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coke_dataviz2.jpg

2 COMMENTS

What makes me think is that, even though the concept and execution is well done, why would you go through all the effort to build such a tool if all data is fictional?

Tue 19 Jun 2007 at 10:34 PM
martin

From start screen:

"*Fictional Data - Approved for Public Presentation"

If this is really that useful you can bet they have a company presentation version with the actual data.

Using the moving silhouettes is a good idea-- its nice to see some emphasis on the fact that these are very fluid and dynamic numbers, not just brick-solid stats of consumers forking over dollars.

Behaviors can be a lot more complex and surprising.

Wed 20 Jun 2007 at 2:23 AM
tim
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