<-- Advertise here.

a set of design concepts aiming to spread the message that the U.S. should adopt the metric system. the infographical interventions of "Ametrica" use numbers & subtle humor, to invite viewers to interact with the pieces & their environment such that they experience metric units directly, rather than through comparison with customary units (which perpetuates the problem of dependency on the old units).

[link: adobe.com & mfad.typepad.com|via swissmiss.typepad.com]





The direct, rather than comparative, approach to teaching the metric system is certainly the right way to go.

But the idea that America "should" adopt the metric system strikes me much like the idea that France "should" make English its national language. After all, English is the more widely spoken, universal language. Systems of units (like languages) are more culturally rooted than they are scientific and rational.

America will adopt the metric system when the benefits outwiegh the drawbacks--not because they "should".

But as the work of an unseasoned college undergraduate, I give this an A for effort.

Wed 17 Oct 2007 at 4:02 AM

I think the Government has totally lost its way on this: I have seen NO progress twards metrication since, maybe, the Carter administration. Dealing with English measures is a HUGE nuisance. It's much easier to figure, say, grams in a kilogram than ounces in a ton.

Mon 22 Oct 2007 at 5:40 AM
tom Barta


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Elinda Verbeken

Mon 22 Oct 2007 at 6:35 AM

Don't go metric, America! You'd lose your unique style! :-)

Wed 24 Oct 2007 at 12:02 AM

The USA is already fully metric.

You drive an all-metric car to your work where you work with an all-metric computer. Even the feet and inches you use are defined using the metric system.

As a challenge to see if these statements are true, search for "Don't use metric" and see if you can go for a single day without using the metric system.

Cheers and good luck with your inevitable metrication upgrade.


Pat Naughtin
Geelong, Australia

Fri 12 Nov 2010 at 7:01 PM

Why wish good luck on 'your inevitable metrication (ahem) upgrade' in the same paragraph as claiming the USA to be fully metric? Do you see the confusion here? But then again Australia is not 100% metric even today so I cannot blame your wishful thinking.
SteveH UK

Sat 13 Nov 2010 at 12:11 PM
Stephen Humphreys
Commenting has been temporarily disabled.