infographical advertisement

11 October 2007


mixed-reality, infographical animation is becoming mainstream, as it now enters the advertising world. this particular "beat the odds" ad is currently shown on Australian television, praising the services of an online dating website.

[link: rsvp.com.au & youtube.com]

reminds me of the stranger than fiction movie opening sequence.

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extra

Agency: Love
Client: Fairfax Digital - RSVP.com.au
Launch: 7th October 2007
Account Director: Cara O'Connor
Creative Director: Scot Waterhouse
Art Director: Andrew Leftley
Copywriter: Guy Lemberg
Producer: Paul Johnston
Production Company: Resolution
Director:Kiku Ohe

comments

I just came across your blog looking at the links to the RSVP ad. I am glad i did too. This is a really interesting blog and look forward to reading more!

Jules

This style is a complete rip off of MK12's work in Stranger Than Fiction.

that was neat, funny use of infographics. also found a quicktime version here

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