infographical advertisement - information aesthetics

mixed-reality, infographical animation is becoming mainstream, as it now enters the advertising world. this particular "beat the odds" ad is currently shown on Australian television, praising the services of an online dating website.

[link: rsvp.com.au & youtube.com]

reminds me of the stranger than fiction movie opening sequence.

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Agency: Love
Client: Fairfax Digital - RSVP.com.au
Launch: 7th October 2007
Account Director: Cara O'Connor
Creative Director: Scot Waterhouse
Art Director: Andrew Leftley
Copywriter: Guy Lemberg
Producer: Paul Johnston
Production Company: Resolution
Director:Kiku Ohe

3 COMMENTS

I just came across your blog looking at the links to the RSVP ad. I am glad i did too. This is a really interesting blog and look forward to reading more!

Jules

Sat 13 Oct 2007 at 5:14 PM

Julian Cole

This style is a complete rip off of MK12's work in Stranger Than Fiction.

Mon 15 Oct 2007 at 10:07 AM

MTheory

that was neat, funny use of infographics. also found a quicktime version here

Tue 16 Oct 2007 at 11:11 AM

mark lee

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