Paul Rand: form & content

22 November 2007


"when form predominates, meaning is blunted. but content predominates, interest lags"

"don't try to be original, just try to be good"

"without aesthetics, you can't find the truth, to do things with quality. I think this is in a true sense what aesthetics means".

[link: wikipedia.org|thnkx Mart!n (again!)]

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The film was created by Imaginary Forces and you see a higher quality version here:

http://imaginaryforces.com/project/415

amazing retrospectice about Paul Rand's Work.
Here you can see how it's possible to have fun designing, and at the same time how to be a professional a rule follower designer.

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