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a full-size, 374-page reproduction of the entire 2007 IKEA catalogue, reduced & abstracted to only averaged color & lay-out structure.

with an estimated 175 million copies distributed in 2006, the IKEA catalogue is thought to have surpassed the Bible as the most published printed work in the world. this group of 3 projects (374 Farben, Field Guide to Style, and Color & Catalogue) transforms that ubiquity of design into "varied pure color arrangements".

[link: salavon.com]

see also: google project averaging & playboy centerfold averaging & sorting image pixels.

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6 COMMENTS

I'm amazed!
I'm surprised that the catalog did not take advantage of personalization. At ColorCopiesUSA (http://www.colorcopiesusa.com) we do personalized printing and using this type of technology would save money to Ikea and bring joy to their customers.
Why would someone living in the city want to know about tropical-beach furniture? Direct mailing with personalized variable data can solve the problem. Anyway, it's amazing.

Tue 20 Nov 2007 at 10:58 AM
gus

I can imagine that Ikea catalogues are more popular than the bible. I own two and zero bibles...

Tue 20 Nov 2007 at 6:45 PM

Yes, er---but why? If you leaf through all those pages 'n' patterns and subliminally impress them into your brain, will you become a better designer? Or maybe you'll just become more like an Ikea designer? (Or maybe you'll just see squares of colors everywhere and keep bumping into furniture for a few hours?)

Mon 10 Dec 2007 at 7:49 PM
ander

Wow, never read the bible much, but the Ikea book, plenty!

Sun 11 May 2008 at 6:37 PM

Thought the best selling book was the highway code!

Thu 08 Jan 2009 at 4:50 PM

I can understand how it surpassed the bible. IKEA is in itself a type of bible. A furniture bible of affordability!

Fri 28 May 2010 at 1:26 AM
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