<-- Advertise here.

aids_stats.jpg
a set of textual additions to the page numbers on the top of every page of the South African newspaper Cape Argus, to commemorate World AIDS day on December 1st. these subtle factual additions aimed to educate the public on statistics relating to the AIDS pandemic in South Africa. all the statistics were collected from UNICEF & the South African Department of Health.

[link: osocio.org & bestadsontv.com|thnkx thedlab|

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aids_stats2.jpg

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4 COMMENTS

A less noble cause, but this technique was used by BMW to advertise their 1-series coupe in March 24th issue of Autoweek. Each page number corresponded to some feature of the car (e.g. "6: Number of gears in the all-new BMW 1 Series")

Here's all of 'em:
http://www.autoinsane.com/news/marketing/sub1imina1-advertising.html

Fri 25 Apr 2008 at 3:36 AM
Dante

dante, thnkx for the addition!

unfortunately, your link misses a small but seemingly crucial part, so here is the direct link for those interested: BMW advertising.

Mon 28 Apr 2008 at 10:33 PM
infosthetics

I don't know who is the father of this design, but Wired Magazine has done (Still does?) this for a very long time.

Tue 06 May 2008 at 6:33 PM
karl

ttp://www.autoinsane.com/2008/04/10/news/sub1imina1-advertising/

Wed 19 Nov 2008 at 11:14 AM
Josh
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