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Over 20 pizzerias in the Philadelphia area (those in close proximity to large college campuses) were supplied with Economist-branded pizza boxes. Each pizza box [adsoftheworld.com] highlighted a specific data statistic, such as "Arable and permanent crop land by country" and "Mushroom exports to the U.S.".

After the pizza, one can always try a pie pie chart for dessert.

Via AdFreak.com. Thnkx Andrea.

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1 COMMENT

What a clever way to advertise and effectively reach a target audience.

Tue 11 Nov 2008 at 12:03 AM
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