Building a Digital Concept Car [involutionstudios.com] is yet another example of an interactive, but very clean, information graphics design. According to a recent abstract of a talk by the visualization author, Andrei Michael Herasimchuk, the matrix is based on the idea behind the "Digital Concept Car", a prototype that is fully functional save being hooked up into the engine. Such concept cars allow design and engineering teams the means to make critical product decisions that no other process can replace.
The unique feature here is the use of simple animation without requiring Flash or Silverlight. Point being that for too long designers have been near "forced" to use Flash if they wanted any form of subtle or sophisticated animation on their sites. Some might argue this is not only often inaccessible, but more pragmatically, far more difficult to edit, as in closed off from the website coder.
Thnkx Vicky! See also Ghost in the Pixel.