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Imitate + Formate [imitateinformate.com] is an "an experimental visualization project" that takes inspiration by the formal aspects of nature or other real phenomena to transform data visualization systems. Some of the questions its designers ask are: "Do our graphical systems reveal other information than classical statistics?", "Do they distract from data?" or "How much graphical uninformation is allowed for the sake of a certain visual style?"

For instance, "Bacteria Colonies | Social Population" shows the population of countries and online social communities as bacteria colonies. "Lichen Growing | Forrest" is a world map showing the Land area covered by forests in 2000, in which the data is only reflected by the growing itself. Finally, "Ink Blots" conveys stock market data as digital blots, in which "the single data is disappearing in a superstructural blur."

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