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The German railway company Deutsche Bahn has released a beautiful educational video that explains the benefits of an environmentally conscious behaviour. In particular, the video suggests that travelling by train produces less CO2 than travelling by car or by plane. In addition, for every view of the video, which you can watch below, Deutsche Bahn promises to donate 10 cents to the "Bergwald Project," which has worked over 20 years for the protection and preservation of forest ecosystems in central Europe.

However, I am not sure how they are measuring this, as the movie is essentially non-embeddable. More details about their sustainability program can be found here [dbecoprogram.com].

The video is designed by Peppermill Berlin. Via Motionographer and Adverblog. Thnkx Andrea.


Nice video but what about the costs ? It might be more energy efficient to travel to Berlin by ICE but it costs much more money than a car travel. As I'm an homo eoconomicus I choose car travel... Lowering the train ticket's price would be the a bigger incentive than promoting the environnement impact of a car travel...

Sat 22 Aug 2009 at 3:24 AM

If only train travel were subsidized as much as our highway systems. Paying the real cost to drive around, including cleaning up the air polution it creates would go a long way to making train travel look like a bargain.

Sat 22 Aug 2009 at 9:44 AM

Really informative video but I somewhat agree to the author that they don't really tell how they are getting that data.

abecker, it would be an ideal situation, subsidizing rail network but we know it ain't going to happen soon.

Tue 25 Aug 2009 at 11:42 PM
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