In an original twist of the concept of "social visualization" brought forward by Many Eyes, Swivel and the like, SourceMap [sourcemap.org] is a mapping tool meant for producers, business owners and consumers to understand the impact of supply chains. In short, the developers believe that "... people have the right to know where things come from and what they are made of". Conceptualized as an online social network, any member is able to contribute to a shared understanding of "the story" behind specific consumer products. For instance, members can simulate the impact of manufacturing, transporting, using and throwing away products using the so-called "Life-Cycle Assessment" calculator. The resulting "SourceMaps" can then be embedded in external websites, printed onto product packaging or linked through QR codes readable by camera phones.
SourceMap is still seeking volunteers, including "Information Visualization Experts".