information aesthetics.
, part of independent advertising agency , sells a unique jewlery collection that turns abstract data into beautiful pieces of wearable visualization.
Each hand-crafted necklace is based on the historic price of the material in which it is was made. For instance, at first the gold necklace seems simply a striking graphic shape. However, the wearer can reveal to any interested onlooker that the shape actually resembles exactly the historical time series graph of the gold price from 1979 to 2009, and that the caused the peak in 1989.
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Time and Date follows Time Zone (Brussels)
If I am seeing this object correctly, it is mainly transparent, right? Wouldn't that make it quite difficult to "read" the "data", depending upon the fabric color and texture the jewelry lays on? I see this as a weak piece, from the thin-looking chain matched with a heavy mass of glass, to concerns listed above. Only my opinion.. I guess I am supposed to love this jewelry based on it's storyline hype rather than it's overall design. This ad agency needs more work to do related to it's original business plan!