<-- Advertise here.

Adidas Match Tracker [adidas.com] succeeds in demonstrating the incredibly rich and detailed dataset that is generated during each single international soccer game. Each meaningful event, such as each pass, each shot, each block or each goal, has been tracked and recorded for the full 90 minutes of a typical match. The Match Tracker thus provides sports statistics enthusiasts and data addicts alike the power to explore and analyze a match from a completely different perspective.

An interactive timeline at the bottom of the screens allows users to select or animate a specific timespan. Filters can be set between "blocked" or "off target" shots, "successful" and "unsuccessful" passes, "successful" and "unsuccessful" tackles, and of course goals. Views can be varied between a dual-tone heatmap and a pass-centric representation, while specific players can be filtered and compared.

The obvious attractiveness for sponsors, together with the future vision of "social visualization" (GoogleTV anyone?) and television spectators interacting with each other (and, why not, data?) during a sports game, will surely push this new area of visualization much further in the foreseeable future.

See also UEFA Champions League MatchCentre and The Guardian Interactive Chalkboards.

Is there any equivalent for basketball or baseball out there?




Have you ever visited the Reyna Sofia Museum at Madrid? There is something like this over the final match of WC2006. It is amazing!

Thu 27 May 2010 at 4:23 AM

Ouch, such visual richness suddenly makes us very humble about our own initiative to enrich the football/soccer experience of people.
Makes you realize how fast development in this area is progressing. So we have a challenge ahead :-)

(Thanks for yet another wonderful example of data visualisation by the way. Been following this site for over a year now with much pleasure).

Thu 27 May 2010 at 4:58 AM

Who knew that there was art in Business Intelligence data?

Thu 27 May 2010 at 7:27 AM

Very well made. Great interaction. Fun to use. Any idea who made it?

Thu 27 May 2010 at 2:51 PM

Here's a project that we are building in a similar area:

It's aimed at the iPad. What's unique about it is that it uses real-time data, so it will give you a live visualisation of what is happening in the match.

Thu 27 May 2010 at 6:29 PM

This is interesting. We presented a similar idea to a Adidas competitor in 2006.

Fri 28 May 2010 at 12:30 AM

Great post. Does anyone know who made this?

Fri 28 May 2010 at 2:44 AM

The matchtracker was developed by 2 Belgian companies, GROUP94 and District01.

Fri 25 Jun 2010 at 2:38 AM
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