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The FIFA World Cup 2010 turns out to be the emerging mecca for the newest generation of online data visualizations for the masses: its newest incarnation focuses on graphically revealing the intriguing patterns within online social interactions during a single match, instead of within the sports statistics such a match generates.

The World Cup 2010 Twitter Replay [guardian.co.uk] does exactly what its title describes: replaying all the tweet messages broadcasted during a soccer match, sorted by the most used keywords related to the tournament, and shown as an animated bubble graph.

One tip: not surprisingly, the bubbles are showing to be especially revealing around those points in time a foul or a goal occurs.