As you might already noticed, there are already about a handful of compelling data visualizations out there that have the capability to represent the real-time statistics generated during Football Cup matches. As a special form of visualization-for-the-masses, these new interfaces aim to turn live soccer data into visual entertainment, delivering an alternative action view which augments the television viewing experience (or allow you to still follow the sports dynamics of matches within a strict work environment). Or, in other words, dry data statistics enhances sports viewing by providing visual information that complements the live action, potentially allowing a deeper understanding of the game being played, and hopefully even heightening the tension.
South African based startup ScoreGrid [scoregrid.com] is the latest entry in this recently emerging movement. Although its visualization has similar features as Adidas MatchTracker (annotated timeline with the graphical depiction overlaid on a virtual grass field), and NYTimes Goal (localized, but static, heat map), its originality might lie in the fact that it particularly focuses on the dynamics of the ball (instead of players), such as the ball's location over time, how long it was possessed by each side or how long it was present in each half.