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Bundle [] is an original free initiative of open data-sharing that aims to make ordinary people more aware of their everyday spending and saving choices by comparing their financial habits with those of others. Spending patterns are visualized as interactive bubbles, each of which can be filtered by location, age, income or household type, and further refined ("go deep"), refined ("get stats"), or geographically mapped ("map this").

As an innovative twist, any data view that contains a useful insight ("discovery") can be captured, annotated and shared with others on Facebook. For instance, this view should show how household spending in Seattle is more expensive than Brooklyn, New York, while this view tells you something about how much you should spend on clothes when living in Los Angeles.

Bundle claims the benchmark data comes from the U.S. government, from anonymous and aggregated spending transactions from (corporate sponsor) Citi, in addition to third party data providers.

Watch the explanatory movie below.



This is cool, but the numbers seem a little off. The bubble numbers listed are averages, but it seems that the top tier of spenders spend A LOT, which drives up the averages considerably. They should use the median (50%), which they actually list when you click "Go deep".

For example, if you look up spending on autos in the Washington, DC, area, you get an "average" of $244. But the median individual only spent $59. That's a pretty big difference. (Here's the link if you're interested:,%20DC/0/0/0/0/201003/21)

But interesting overall.

Tue 03 Aug 2010 at 5:03 AM
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