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Designed by Applied Works, this interactive infographic for the iPad platform was commissioned to accompany a news story on the North/South health divide in England. The different 'Health Wheels' distil 32 different health indicators across 9 geographical regions. The wheels act as visual barometers for the health of each region, in order to provide users with an intuitive way of scanning through all the indicators. A map of England communicates the national perspective in response to the wheel, with a 'traffic light' colour code identifying which regions score 'better than', 'worse than' or 'average' compared to the national mean. For the regional view, segments on the wheel are color-coded according to the performance of each indicator.

For those infosthetics.com readers lucky enough to have access to both an iPad and The Times app, this infographic lives along a story titled "Major Shift Planned for NHS Treatment", which is currently featured in the News section. Those readers are also kindly invited to leave a short personal review in the comments section below. Does this new form of infographics truly exploit iPad's unique capabilities?

For all other mortals, including myself, the Times kindly provided a short video demonstration and a Flickr set to demonstrate this fresh incarnation of information graphics on an alternative display medium.

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3 COMMENTS

Please note: in Friday 2nd July’s iPad edtion the story accompanies an article called “Rise in gap between rich and poor ‘killed 30,000’”, also accessible from the front page.

Fri 02 Jul 2010 at 8:57 PM

I ought to grab a copy of The Times app, just to check this out.

Fri 02 Jul 2010 at 10:00 PM
Timothy Brown

This interactive infographics is much better than other graphics on other news apps for the iPad. Also, one must take into account that it is done without Flash.
So, comparing to other solutions on the iPad it is really a very good infographics.
On the other hand, looking at it as an interactive infographic without taking into account it is on the iPad, it does have some few problems. The large wheel that changes the map and gives the readers each piece of information doesn't have any labels making it a bit hard to compare the same info (obese children for example) between regions (I find it difficult to remember exactly where that info is on the wheel). As you can see on the picture above, this wheel is divided in for sections but without a label one doesn't know what each section is.
After all this is an amazing effort and a promise of great infographics on the iPad (that is lacking it a lot). I will keep an eye on Applied Works for sure.

Sat 03 Jul 2010 at 10:10 PM
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