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The online dashboard Super Chatter [collemcvoy.com] designed by advertising agency Colle+McVoy acts as a visual overview of the true impact of the Super Bowl event in contemporary social media, and Twitter in particular.

An interactive timeline not only highlights some of the most important sports scoring events, but aligns them next to all the advertisements that were shown on television. A line graph then maps the rate of tweets-per-minute of those 641,094 tweets that mentioned one of more than 250 specific terms resembling "Super Bowl" (the official hash tag was only used in 4% of all relevant tweets), against a set of predefined terms, such as the popular brands, food and drinks, personalities, or the teams themselves.

See also Brandwatch Super Bowl.