Color Forecast [pimkiecolorforecast.com] shows what colors people are currently wearing in three European 'fashion capitals', which are Paris, Milan and Antwerp. Naturally, this viral campaign for European fashion brand Pimkie also includes according fashion recommendations and various standard stack bar graphs and pie charts for those people who are more interested in data than in fashionable colors.
The colors are captured through a set of high definition cameras installed in each city, which are connected to Mac Mini's running some custom-made color tracking software. The software analyzes the colors, and shows in real time which ones are worn the most. More information about this process is available below.