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Map Stack [stamen.com] by Stamen Design aims to make it radically simpler for lay people to design completely unique, personalized maps.

The online visual map design service provides easy access to the color, opacity and brightness of any map background, road, label, or satellite imagery. Users can also create custom-made image overlays and layer effects, or layers that are used as cut-out masks for other layers.

Currently, the default styles include minimalistic black/white, watercolor or 3D-like terrain, which can all be freely changed and fine-tuned.