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Fathom Design, lead by visualization design pioneer Ben Fry, just released Year in Nike Fuel [yearinnikefuel.com]. Based on Nike's public developer APIs, the posters allow various kinds of patterns to be recognized, as the working dad, the mountaineer, the gym-rat, or the city slicker all have distinct patterns, routines, and lifestyles in terms of Nike+ Fuelband data.

The top of the poster is meant to be evocative and memorable, while the area at the bottom focuses on breaking down the actual numbers and the details of movement. As a poster, it can be enjoyed at a distance, as well as closeby. Each day is represented by semi-transparent shapes, so the places where shapes overlap denote more ingrained behavioral patterns. While the fire-like layers on the top portion of the poster depict the regular intensity and activity levels of each individual, the bottom section of the poster aggregates various metrics and statistics.

More detailed information can be found at the Fathom website.

Via FastCoDesign.

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