several artistic photographs made by Meggan Gould based on the first 100 images retrieved from a Google image search of specific keywords. the images are 'flattened' in a single 'averaged' composite, so that the resulting image contains elements of all 100 images found through the Google search. in many cases the images become abstract splashes of colour that have the air of a painting with no obvious visual references or cues. the word which has been googled, accompanies the composite image, allowing the viewer to negotiate the elements that make up the image. 'the process becomes a unique amalgamation of text and image, signifier and sign, played out within the familiar space of the Google search engine'.
see also montage-a-google & playboy centerfold averaging. [meggould.netfirms.com & ontherundesign.com]