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Creative communications agency Berg London was recently asked by Icon Magazine to redesign an everyday object, such as the
common retail receipt [berglondon.com]. Berg added "semi-useful" infographics of some statistical facts and low-tech personalization of information that might be useful to regular customers.

As a result, when buying a lunch in your local coffee shop, you now will be more aware of when the ham & cheese baguettes tend to sell out, when chocolate fudge cakes are popular during a typical day, and how this all adds up to your daily preferred calorie intake.

Unfortunately, while you can still figure out simple things like the VAT amount, the newly designed bill does not show information on who actually served you (and whether she is single), nor does it show the name and birth place of the cow pig of the ham you are eating (and how many cute baby calves are now without a mom). The data exists, so maybe, one day...

Now, if you like this, you surely appreciate Redesigning the Boarding Pass.


Cows produce ham!?

Thu 30 Jun 2011 at 10:01 PM

Well, maybe in the future? No seriously: thnkx!

Fri 01 Jul 2011 at 12:17 AM

Ha, can't believe you referenced the Boarding Pass redesign! (I contributed; mine's the wallet-sized card) What other little everyday things can we redesign, I wonder?


Fri 01 Jul 2011 at 1:02 AM
David Yoon

Not a good idea. I dont want to know how many calories Im eating! I would even like to forget how much I spent on that lunch. Simpletons info.
Maybe he should design tech store receipts. So we could be fully informed what is our contribution to.. lets say Congo civil war.

Fri 01 Jul 2011 at 1:55 AM
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