Social media advertising firm DBB, in collaboration with PKP (Polish State Railways), developed a public, electronic timetable that communicates the departure time, destination, platform and waiting time to commuters at Warsaw Central Station.
However, the waiting time is not measured in minutes or hours, but in hamburgers, cokes and fries one could eat before your train leaves. Consequently, the longer one needs to wait, the more menu items show up on the screen. If a specific train is delayed, the timetable adds menu items accordingly, which can be consumed in a McDonalds restaurant conveniently located only 50 meters away.
The idea is simple, yet opens a whole avenue of dangerous possibilities. Watch the documentary movie and the behind-the-screen movie below.