information aesthetics.
an Australian advertisement that demonstrates how the energy we use, when produced by fossil fuels, leads to Carbon Dioxide emissions.
each black balloon in the advertisement acts as a unit of measurement. a single balloon can hold about 50 grams of greenhouse gas. every household produces about over 12 tonnes (or 240,000 balloons) of greenhouse gas emissions each year.
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cool ad. powerful too..
If only the theory of human produced co2 being the cause of global warming was true