information aesthetics.Where form follows data.
an Australian advertisement that demonstrates how the energy we use, when produced by fossil fuels, leads to Carbon Dioxide emissions.
each black balloon in the advertisement acts as a unit of measurement. a single balloon can hold about 50 grams of greenhouse gas. every household produces about over 12 tonnes (or 240,000 balloons) of greenhouse gas emissions each year.
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| Data Flow: Visualising Information in Graphic Design Klanten et al. |
Beautiful Data: The Stories Behind Elegant Data Solutions for Design |
The Visual Miscellaneum David McCandless |
| information aesthetics shop » | ||
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cool ad. powerful too..
If only the theory of human produced co2 being the cause of global warming was true