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iq_font.jpg
As part of an original advertising campaign promoting the agileness of a Toyota car, two typographers Pierre&Damien and a pro-race pilot (Stef van Campenhoudt) collaborated to design a specific font... with a car.

The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman (also known from impressive projects like openFrameworks).

The font can be downloaded at the Toyota iQ Font website, while more images documenting the design process are available at Flickr. You can also watch the full "making off" video below.

Thnkx Tom!

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OK, its a complete font and there was motion tracking involved, but the idea of showing dynamics with "paintings" is not new for cars... the BMW iphone app for the Z4 featured this idea...

See BMW iPhone Apps.

Fri 31 Jul 2009 at 4:00 AM
Stefan
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