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iq_font.jpg
As part of an original advertising campaign promoting the agileness of a Toyota car, two typographers and a pro-race pilot () collaborated to design a specific font... with a car.

The car movements were tracked using a custom software, designed by interactive artist (also known from impressive projects like ).

The font can be downloaded at the website, while more images documenting the design process are available at . You can also watch the full "making off" video below.

Thnkx Tom!

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1 COMMENT

OK, its a complete font and there was motion tracking involved, but the idea of showing dynamics with "paintings" is not new for cars... the BMW iphone app for the Z4 featured this idea...

See BMW iPhone Apps.

Fri 31 Jul 2009 at 4:00 AM
Stefan
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