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This gigantic, interactive signpost sponsored by Nokia Ovi Maps in the form of a dynamically rotating electronic LED screen allows passers-by to send in their favorite location and coordinates via text or email. The giant pointer, hung on a 60ton construction on height of 50m, then automatically rotates to the given direction and displays the submitted description to the world.

Watch the documentary video below.

See also the Nokia Blog [1,2] and FarFar. Via Engadget.