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The Brazilian arm of international fashion retailer C&A has launched a custom-made clothes rack [facebook.com] that shows in real-time how many Facebook "Likes" a particular clothing item received on Facebook. Accordingly, customers present in the physical store can better estimate how popular a specific clothing item is perceived by the masses through the smart use of social media crowdsourcing.

In practice, the project blends the border between the virtual and the physical by counting the "Likes" on small digital displays that are integrated in the clothing hangers. Now one should only avoid to indadvertedly swap the fashion pieces around, of course.

Via @vizify and The Verge.

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1 COMMENT

Interesting idea for the manufacturer, and maybe for the lemmings. Not for me. Something about personal choice and the path less traveled.

Tue 08 May 2012 at 3:48 PM
Linda Voltz
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