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Points [breakfastny.com] by futuristic product development studio Breakfast is a new kind of street sign that dynamically rotates towards the direction of the real-time content it is showing.

The directional street sign consists of 3 separate arms pointing in different directions, each containing a LED display that shows specific text or graphics about a nearby destination. Depending on the actual location of the content it displays, each arm is able to rotate endlessly around 360 degrees. The content varies depending on what passers-by select via a list of buttons, ranging from public transport arrival times nearby to the content and actual location of Twitter messages.

Watch the short documentary video below.

Via FastCoCreate.

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