information aesthetics.
an online world map illustrating baby stroller-friendly day trip itineraries in famous cities around the world. the detailed city maps feature visually impressive artwork by celebrated graphic designers. the "Bugaboo Daytrips"website clearly aims to appeal to the design-forward sensibility of today’s parents.
(unfortunately, our stroller has already been bought some weeks ago from a much less information aesthetic company... )
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Bugaboo -- the Mercedes of baby strollers... really neat, but $800 seems kinda pricey. It's definitely the stroller you want to be seen walking around town... and not with those homely, redundantly safety-conscious strollers you find at Babies "R" Us. Bugaboo should do a line strollers by renowned industrial designers like Karim Rashid and Phillipe Starck to attract even more aesthetically driven parents.
As for the maps, I wonder what the decision was in choosing the locations? I understand the concept, but all the cities are located in N. America and Western Europe... oh, and Sidney. Surely there are other super cool baby-friendly places on the planet.