information aesthetics.
an online multi-player word association game, visualized through a compelling black & white network graph. players are asked to type in words or phrases that they immediately associate with other words that are prompted. as connections between keywords strengthen or disappear over time, a word cloud emerges consisting of the strong associations generated by thousands of people.
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Time and Date follows Time Zone (Brussels)
This is completely addictive. I love that they display how many matches there are for your responses, e.g.:
gaul -> ASTERIX
2 matches
take on me -> Take me on
8 matches
chugg -> a lugg
6 matches
and toast -> eggs
5 matches
And now I *really* must get back to work. :)