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For those short-attention readers between you, there is a book give-away at the end of this post.

The book Data Flow 2: Visualizing Information in Graphic Design has already been announced a few weeks ago, in a post which also included an interview with one of its editors.

Being true to the number '2' in its title, the book shares many characteristics with its first edition, such as the relatively out-of-the-box chapter titles (think 'datacurves', 'datablocks', 'dataesthetic'), an open, photo-rich layout, and a (quite contrasting) thick serif font face for the main articles and interviews. The book also features some strange editorial decisions I personally cannot wrap my mind around. For instance, in the first book, I was convinced the cover page featured a series of holes. Little did I know those black dots were actually (scatterplot) balloons. In the current edition, it is a spectactular mountain range that should grab the attention of the casual book shop customer, of which the silhouette forms a trend line identical to historical stock market trends. While being truly spectacular renderings, it would not surprise me that potential buyers would consider this book more to deal about alpine hiking rather than the designerly notion of information visualization.

The book then starts off maybe on the wrong foot, as its foreword is courageous enough to quote Ben Sheiderman as claiming "The purpose of visualization is insight, not pictures". The article then finishes with the quote "Information visualization is too powerful and important to be left only to designers". While these are absolutely valuable viewpoints, this book in particular might not the best evidence of these claims, as it would be easy enough to open the book to a random page and blindly point to an example that proofs the contrary. Unfortunately, it might be this sort of reckless rhetoric, and in particular in combination with what the book actually stands for, that ultimately blurs the perceptions of readers and makes people like Manuel Lima cringe.

So no, many projects featured in this book are not examples of data visualizations that are both incredibly beautiful *and* deeply insightful. However, I would claim that despite those strong statements in the foreword section, it was never intended to do so. Instead, the range of creativity is immense, which is demonstrated by the range of presentation media: screen interfaces, sculptures, installations, clothing, cutlery, books, posters, tabletops, wallpapers, flags, projections, jewelry, ... You name it, anything that clearly demonstrates a superb design quality and is a representation of abstract data has been featured in this book (similar to this very blog?).

With its abundance of visually attractive and high-resolution depictions that literally jump of the page, the book is a joy to explore. Alternatively, you can have it just laying around for those moments of when your information addiction pushes you to once again get high on seductive ways of data expression. The physical format lends itself to casual browsing, while the short descriptions provide a glimpse into some of the insights offered. Additional content includes interviews with New York Times Graphics Editor Steve Duenes, Art+Com Director Joachim Sauter (think projects like this or this), Manuel Lima and myself. It is up to the reader to just be visually stimulated or to literally dive into the visualizations and figure out the knowledge buried inside. At first, readers should be able to experience how beauty has at least the power to increase the human curiousness in discovering the meaning behind data, and the principles that drive it. And then finally, after some time, one might actually discover those valuable insights that Shneiderman mentioned before.

In short, Data Flow 2 is more than 270 pages of data-goodness for those who wish this very blog also came in a paper format. It will be truly appreciated by those who realize that reaching the ideal for both beauty *and* function is not a particularly easy goal, and much more creative exploration is still required.

By courtesy of the book's publisher Gestalten, infosthetics is happy to announce it will give away 3 (three) books. Just add a comment below proposing an alternative title for a potential third book, which is more original than "Data Flow 3". Entries close on Friday 26th March.

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144 COMMENTS

For part 3, I would like to propose the title "Information + Design = 3"
(Although the obvious answer would be "Information Aesthetics"...)

Tue 23 Mar 2010 at 9:01 PM

Enthusiastic & broke recent graduate drooling over this hardbound beauty...

I propose: "Semantic Visions"

Tue 23 Mar 2010 at 9:03 PM
Sam PL

How about "Sensual Data" for part 3?

Tue 23 Mar 2010 at 9:08 PM

well i would go for "data candy". although as mentioned before, "information aesthetics" would be the obvious self- speaking choice.

Tue 23 Mar 2010 at 9:15 PM
glossybutton

How about "Info to Insight"

Tue 23 Mar 2010 at 9:25 PM
Ganesh

alternative title for a potential third book:
- The Retinal Impact of Information Design
- Information Design is all Around Us
- From Data Flow to Information in Graphic Design

Tue 23 Mar 2010 at 9:25 PM

How about keeping the data flow part of the title (for continuity and SEO) albeit make it much more subdued eg only on the spine, in book title on amazon etc.

As for the cover, have many different visual representations of 3. That's where you can show your creativity and also engage the intelligent reader. Some of the visualisations will need to be obvious, but some could be more cryptic eg third month, third day of week etc.

If you want to go further you could launch a contest with the book to find all the threes.

Tue 23 Mar 2010 at 9:26 PM

How About "More into Data Illustration"?

Tue 23 Mar 2010 at 9:31 PM

I'd say "flowing with data - part 3"

Tue 23 Mar 2010 at 9:32 PM

GRAPHIC CONTENT

- or -

The Meaning of Design - Design of Meaning

- or -

Proper Form in Information

Tue 23 Mar 2010 at 9:39 PM

How about

Data Flow 3: A Thousand Words

because that's what a picture is worth, eh?

I've included Data Flow 3, because otherwise, it wouldn't vibe with 1 and 2, right?

Tue 23 Mar 2010 at 9:41 PM

My suggestion:

Data Aesthetics:
Simplify Complexity

Tue 23 Mar 2010 at 9:55 PM
lars

I follow Fs' thought here. "Data Flow" already is a strong and well known name - if you change that, it is no follow up anymore.
You could add a sub-title, which could single out the specific contents of third book.

But anyways : If so, I would go with "Envisioning Data".

Tue 23 Mar 2010 at 10:00 PM

How about 'Data+Beauty'?

Tue 23 Mar 2010 at 10:09 PM
m_s

use a hashtag somehow #datavis

Tue 23 Mar 2010 at 10:10 PM

I'm for some dyslexia: 3 flow data

Tue 23 Mar 2010 at 10:16 PM
Greg

perhaps "Here There Be Data"

Tue 23 Mar 2010 at 10:50 PM

"From Data Flow to Data Flood"

Tue 23 Mar 2010 at 11:17 PM

"Information Stream"

Tue 23 Mar 2010 at 11:30 PM
Jake

"Even More Data Flow"

Tue 23 Mar 2010 at 11:30 PM

I suppose one could build on the brand much the way movie sequels and remakes do. Say, Data Flows, or Data Flowing, Data Flowers. Or just reissue a completely reimagined Data Flow without reference to the first. Or use an article, The Data Flow.

Tue 23 Mar 2010 at 11:32 PM
Shawn

Elegant Data for Information Flow

Wed 24 Mar 2010 at 12:10 AM
Anna Chatzimichali

"insightful information inclined"

or

"data^3" ['data' cubed - the '3' is superscript]

or

"data flow data flow data flow" in an endless loop (data flow three times, of course)

or

"data displaying insights" / "data display insight"

Wed 24 Mar 2010 at 12:11 AM

I like the title "Data Flow" and the readers are used to it. Maybe the subtitle could be shorter like: "Data Flow 3: Visualizing Information" or "Data Flow 3: Insight into visualization".

Wed 24 Mar 2010 at 12:16 AM
Jenny

"Data Flow 3: Visualizing Information Thrice-great"

Wed 24 Mar 2010 at 12:18 AM

"The Book Of Infographical Revelations" or simply "Infographical Revelation"

Wed 24 Mar 2010 at 12:36 AM
BlueFourrier

"Data Flow 3: Visualizing aproaches in different media"

Wed 24 Mar 2010 at 12:47 AM

Data Flow 2011, etc.

Wed 24 Mar 2010 at 12:48 AM
Karel

"Here be data" is marvellous as subtitle. (+1 for Rich)

Wed 24 Mar 2010 at 12:49 AM
Till

"Data Flows: Information Design Grows"

Wed 24 Mar 2010 at 12:51 AM

Metrical Ebb and Weave

Wed 24 Mar 2010 at 12:59 AM
Jamie

- Data made visual
- Data visualization is worth a thousand images.

Wed 24 Mar 2010 at 1:13 AM

And The Data Keeps Flowing - vol III

Wed 24 Mar 2010 at 1:14 AM
GP

Data Flood
Harnessing the Power (Data Flow 3)

Data Flux
Making Sense of Change (Data Flow 3)

Or if you're feeling particularly whimsical...

Data Flow III: Revenge of the Visualization
To be followed by:
Data Flow IV: A New Slope
Interpreting Data Visualizations
Data Flow V: The Pie Chart Strikes Back
Bad visualizations and the people that make them
Data Flow VI: Return of the UI
Perfecting interaction and data visualization

Wed 24 Mar 2010 at 1:14 AM
Michael Kelly

Data Flow³ - Infosthetics

Designing Information Architecture

Wed 24 Mar 2010 at 1:24 AM
Jochen

Data Flow 3: Revenge of the Visualization

As others have stated, the brand of "Data Flow" has already been established. A complete change wouldn't be beneficial.

Wed 24 Mar 2010 at 1:24 AM

Databilia
(crasis of data+memorabilia)

Wed 24 Mar 2010 at 1:28 AM

InfoVisual

Wed 24 Mar 2010 at 1:31 AM

Too Much Information

Wed 24 Mar 2010 at 1:33 AM
Santi

NOW! That's What I Call Data Flow
Data: Flowever Young
Inflowmatico

Wed 24 Mar 2010 at 1:41 AM

Take your little Excel bar graph and get the hell out of my
data visualisation book

Wed 24 Mar 2010 at 1:45 AM

'Making Information Beautiful'

Wed 24 Mar 2010 at 1:54 AM

«dada flow»

Wed 24 Mar 2010 at 2:03 AM

Visualizing Data (whoops Oreilly has it)
so
Data Visualized or Data Visualization

Wed 24 Mar 2010 at 2:36 AM
Wayne Yeung

Visionary Data: Data Flow 3.

Wed 24 Mar 2010 at 3:06 AM
Daniel

Visionary Data: Data Flow 3.

Wed 24 Mar 2010 at 3:07 AM
Daniel

Bringing Beauty Into Information

Wed 24 Mar 2010 at 3:11 AM
mike love

information / visual continuity

Wed 24 Mar 2010 at 3:15 AM

The Data Flow Continuum
Representations, Depictions, & Seductive Expressions

and on Facebook

Wed 24 Mar 2010 at 3:36 AM

didn't see the submit

Wed 24 Mar 2010 at 3:38 AM

The Data Flow Continuum
Representations, Depictions, & Seductive Expressions

It's the 23rd here in the States not seeing it or moderator approval

Wed 24 Mar 2010 at 3:45 AM
Dawn Dawson

Data Flow 3: Total Domination

Wed 24 Mar 2010 at 3:47 AM

Visionary Data: Data Flow 3.

Wed 24 Mar 2010 at 3:49 AM
Daniel

Data Flow 3: Mastering the Art of Data.

(Compliments to Julia Childs.)

Wed 24 Mar 2010 at 3:55 AM
T. Stewart

Data Flow 2.999

Wed 24 Mar 2010 at 4:00 AM
Robert

data data data flow flow flow

Wed 24 Mar 2010 at 4:05 AM
evan

Data → Design

Wed 24 Mar 2010 at 4:07 AM
Guy

This is fantastic! thanks for the announcement!
and my recommendation...
"When Data and Design collides"
cheers,
@RolandoPeralta

Wed 24 Mar 2010 at 4:22 AM

Rivers of Data

Wed 24 Mar 2010 at 4:23 AM
Cristina Gouveia

Data Flow 3: Charting's New Frontier

Wed 24 Mar 2010 at 4:25 AM
max

Data Flow 3: Charting's New Frontier

Wed 24 Mar 2010 at 4:31 AM
max

Awesome...Very Excited....for a third book I propose

Data Design

Wed 24 Mar 2010 at 4:32 AM
Raymond Kung

Data Stream

Wed 24 Mar 2010 at 4:35 AM
jnxy

"One Look"

Wed 24 Mar 2010 at 4:37 AM
Steven

The URL to Amazon seems to not be working with Chrome for me. "That's not much of a title", you say? Alright, how about: "Data Flow - Understanding".

Wed 24 Mar 2010 at 4:43 AM
Matt Doar

How about "Running the course of information"

Wed 24 Mar 2010 at 4:43 AM

Emergent Beauty
(the art of information visualisation)

Wed 24 Mar 2010 at 5:02 AM
Giuseppe Passino

adventures in data readability

Wed 24 Mar 2010 at 5:05 AM

The Art of Counting
QuantSee
DatArt

Wed 24 Mar 2010 at 5:16 AM

How about:

Experiencing Data: Visualization for Insight.

Wed 24 Mar 2010 at 5:21 AM
Raheel Ahmad

In Data We Trust.

Wed 24 Mar 2010 at 5:25 AM

The Design of Insight

Wed 24 Mar 2010 at 5:37 AM
Jonathon Richter

Telling images.

or

data pornfographics. You will understand it when you see it.

Wed 24 Mar 2010 at 5:47 AM

Pornfographics. Making data explicit.

Wed 24 Mar 2010 at 5:48 AM

Data Flow 3. But spell the letters in blocks of High Density Bar Code that link to a website that??? Perhaps gives the reader more information which didnt fit in the book because of all the graphics. Maybe specific histories of the graphic forms contained. Or maybe have the title contain all of the information in the book, the text at least in barcode form.

Wed 24 Mar 2010 at 5:52 AM
David Saeger

See:Through.Data


or the more playful title for the 3-book set:
Design Does Data:
Making Data Your (Pretty) B*tch in 3 Easy Books

Wed 24 Mar 2010 at 6:11 AM
Ev Penev

"Data-Flow-Tricolon"

Wed 24 Mar 2010 at 6:13 AM
Sam

Data Flow 3 Redux

Wed 24 Mar 2010 at 6:28 AM
Mauricio

"Data Flux"

Wed 24 Mar 2010 at 6:44 AM
Maciek

Drowning in Data: Making Information Accessible

Wed 24 Mar 2010 at 7:11 AM
beccalecca

"Noticing"

Wed 24 Mar 2010 at 7:12 AM
Patrick

Three Rivers of Data: Data Flow 3

Wed 24 Mar 2010 at 7:51 AM

Data Flow: Streaming Visualizations

Wed 24 Mar 2010 at 7:58 AM

Information design: escape from data deluge
or
Information visualization: escape from data deluge

Wed 24 Mar 2010 at 9:07 AM

Trifectaed

Wed 24 Mar 2010 at 10:07 AM
Chris

I second the vote for Data Candy.

Wed 24 Mar 2010 at 10:07 AM

Data Flux: Visualizing Information

Wed 24 Mar 2010 at 11:20 AM
Matt

Data Flow

Wed 24 Mar 2010 at 11:35 AM

ah the form took out my less than sign!
so lets try this....

Data Flow <3

Wed 24 Mar 2010 at 11:40 AM

Data Flow 3: Turn on the data hose

Wed 24 Mar 2010 at 11:49 AM

Mine:


Data Flow XYZ


I also like Jochen's 'Data Flow³'.

Wed 24 Mar 2010 at 1:27 PM
Matt

Data Flow³

is obviously the only choice.

Wed 24 Mar 2010 at 1:42 PM
bolt

Data Flaws

Wed 24 Mar 2010 at 1:44 PM
Johannes


Data Whoa

Wed 24 Mar 2010 at 1:47 PM

Inflowmatics
Datascapes
Infoscapes
Data Insights

Wed 24 Mar 2010 at 3:15 PM
Chris Pudney

1 + 2 = 3, too

Wed 24 Mar 2010 at 3:24 PM
Marty

Data Flow 3: The Deluge

or make it french: le déluge

Wed 24 Mar 2010 at 3:27 PM

Dynamic data / data dynamics

Wed 24 Mar 2010 at 3:29 PM

Data Flowbee!

Wed 24 Mar 2010 at 3:30 PM
Valerie Parham-Thompson

Data Lure

Vibrant Visualization

Wed 24 Mar 2010 at 3:35 PM
Kathleen

Data Pieces Without Pies
Insights Pried from Data

Wed 24 Mar 2010 at 3:51 PM
DannyBoy

Data Flow 3: From Visualization to Insight

Wed 24 Mar 2010 at 4:43 PM

Data Flow 3: Beyond Visual Dimensions

For a blooper book:
Data Flow: Weak Stream

Wed 24 Mar 2010 at 5:02 PM
John

The Mac Data.
Data in Yo' Face,
Data Flow 3. Info a go go.
Data Flow 3: Sailing the seas of information on a Datamaran.
Data Flow 3: Dottin' N Plottin'
Data Flow 3: Yes We Can (this might be copyrighted)
Data Flow 3: I want free books.
but seriously...
Data Flow 3: Form and Figures
Data Flow 3:Visual Information Design

Wed 24 Mar 2010 at 5:16 PM

Data Flow 3: Data-o-matic.
I Am Abacus: Back to the Basics.
Data Flow This.
Data Flow 3: Form Follows Data (perhaps?)
Data Flow 3: A Tale of Two Variables
Data Flow 3: Cubed

Wed 24 Mar 2010 at 5:36 PM

Information is Beautiful

Wed 24 Mar 2010 at 7:07 PM
Carla

data flow cubed

infoflow

data circus

Wed 24 Mar 2010 at 8:40 PM
Eddie

it would be nice if german publishers use german title for their books.

so lets call it "Datenstrom 3" or "Datenstrom DREI"
sounds really nice. maybe for english speaking people too.

bye

Wed 24 Mar 2010 at 9:35 PM
Wed 24 Mar 2010 at 10:18 PM
Jonas

Data Data Data, it flows still

Wed 24 Mar 2010 at 11:36 PM

"Statistical thinking will one day be as necessary for efficient citizenship as the ability to read and write" said George Wells.

So in the Data War, I think "Data Flow 3: The Visual Thinking" is great.

OR

Data Flow 3: Data, Design & Desire

OR

Data Flow 3: Graphic Design to make sense

Hope you enjoy :)

Wed 24 Mar 2010 at 11:38 PM

I'm going with Data Ho. I can do that, it's nearly 5am.

Wed 24 Mar 2010 at 11:39 PM

OK, so yes, I too think they should continue to build upon the Data Flow series thing so that challenge is what to put after the colon.

Data Flow 3: Form AND Function
Data Flow 3: Aspirational design
Data Flow 3: What we aspire to
Data Flow 3: Finding meaning in data
Data Flow 3: Philosophy and wisdom
and last but not least - Data Porn (which it is!!)

Wed 24 Mar 2010 at 11:58 PM
rebecca

Powering Data: the new power generation

Thu 25 Mar 2010 at 12:16 AM
Juan Pablo Carrero

Data Flow 3 : beyond the information landscape
Data Flow 3 : the art of displaying information
Data Flow 3 : information visual codex
Data flow 3 : When abstract data becomes art
Data Flow 3 : visualizing the invisible
Data Flow 3 : the essence of visualization
Data Flow 3 : at the edge of art and science
Data Flow 3 : the missing link between data and humans

Thu 25 Mar 2010 at 1:04 AM

'Data Evolved'

The way society views and interprets ideas and information is constantly changing, and so the creator must follow and meet the requirements of this society.

Thu 25 Mar 2010 at 3:39 AM
jinn

Data Flow 3: Imagineering Data

Thu 25 Mar 2010 at 4:02 AM
Jann

III
***
•••
\\\
>>>
...

Thu 25 Mar 2010 at 4:53 AM

"Glamour in data"

Thu 25 Mar 2010 at 8:00 AM
Celso

Data wolF

Thu 25 Mar 2010 at 9:19 AM
Adrian Gauci

Data Flo3 (rotate the the "3" 90° clockwise)

Thu 25 Mar 2010 at 9:34 AM
greg

Data Flow 3 .. yes please

Thu 25 Mar 2010 at 10:00 AM
mrmr

DdDAaatttaa FfFlLloWOWow

Thu 25 Mar 2010 at 5:00 PM
tien

DdDAaatttaa FfFlLloWOWow

Thu 25 Mar 2010 at 5:01 PM
tien

Visual Datascape

Fri 26 Mar 2010 at 12:43 AM
Simona

Data Flow: With a Vengeance

Fri 26 Mar 2010 at 3:51 AM
Chris

Data Visions
Data Dreams

Fri 26 Mar 2010 at 5:11 AM
Brian


Data [Must] Flow

MDF: Meta Data Flow 3

DF3

Fri 26 Mar 2010 at 2:32 PM
Charlotte

Data Flood

Fri 26 Mar 2010 at 3:12 PM
Ling

Data Flow 3: imagine, create, inspire

Fri 26 Mar 2010 at 3:29 PM
jesse

Data Flow 3 : The Aesthetics That Move You

Fri 26 Mar 2010 at 6:39 PM
Todd

Data Flow 3: Harvesting data with images
or
Data Flow 3: Data blossoming

Fri 26 Mar 2010 at 11:16 PM

Thinking with Pictures

Sat 27 Mar 2010 at 1:24 AM
Clayton Harper

Data Flow 3: "Articulating Complexity"

Sat 27 Mar 2010 at 1:49 AM

The Data Are

Sat 27 Mar 2010 at 5:58 AM
gabriel

Visual Refinement:

the art and science of data graphics

Sat 27 Mar 2010 at 7:52 AM
Hunter

Visual Refinement:

the art and science of data graphics

Sat 27 Mar 2010 at 7:52 AM
Hunter

- data.scapes
- data.code.information
- data or not data, data is the question.

Sat 27 Mar 2010 at 10:59 AM
Alexandre Plennevaux

Data Flow 3: The gates are open

Mon 29 Mar 2010 at 1:26 PM
Rachel

Datascapes: Seeing the invisible

Tue 30 Mar 2010 at 1:14 AM

Data Flow 3: The Form of Data
Data Flow 3: Data Capture
Data Set Ready

Thu 01 Apr 2010 at 6:39 PM
Coco Kor

The winners have been chosen. By courtesy of Gestalten Publishers, Michael Kelly, Neema and Hachem will each receive a Data Flow II book.

Congratulations!

Thu 01 Apr 2010 at 11:55 PM

How about:

Flowed Data,
Flowedata,
FloweData
or
Flowing Data

: tim

Mon 05 Apr 2010 at 10:10 AM
Timothy Donaldson

InfoCubed
DataCubed

Mon 12 Apr 2010 at 4:34 PM
Mee
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